Streaming video services to customize end-user preferences

Services that can provide programs that can stream videos on mobile devices, desktops, connected devices and smart TVs are becoming more popular. An online video platform provides content owners an easy avenue to just do that. They provide simple to operate and automated high quality services using advanced technology. Businesses such as broadcasters, studios and theaters are looking to add streaming video services of their acts in order to generate additional revenue. This is where a handful of services such as Ooyala, Brightcove, Rackspace and ThePlatform (a subsidiary of Comcast) that sells subscription based software come into play. Brightcove claim that it has over 6,300 customers in media, retail, and financial services in 65 countries. They deliver more than 921 million video streams a month and viewership exceeds 230 million. Many of them use cloud services for video platforms. The subscription-based software industry is currently generate over $200 million a year and expect to grow to over $1 billion by 2016. They not only provide the much needed service but also generate additional revenue through ad services. Data collected from the service can provide a profile of the user allowing programming and ads to be customized to meet the needs of the end-user.